Tree Hut
Uncontain Yourself
At Super Bowl 2026 we were tasked with introducing Tree Hut to a new audience while bringing their cult TikTok audience along for the ride.
We noticed the skincare category had become saturated with minimalist brands obsessed with self-optimization. So when crafting our story we leaned into Tree Hut's distinct differentiator: sensorial colorful product. Then we brought the script to life with Social Creators who had been with the brand since day one.
TutuNow this is marketing done right ✨ i was locked in!!
1,404
GregoryABSOLUTE CINEMA tree hut you ate 🤭❤️
7
Sunshine 1 pdollnow i wanna see a movie of that ad 😭
2
JuJuWow i love this
7
TarabvolzTHIS IS ICONIC
3
KrinkIT’S SO CUTE!!
1
ciaThis is such a slay way to advertise this
2,145
Hannah RadaHOW ICONIC!!!!
3
KRISTENokay this is what we want
1
kennyi will always cry when boys like us are represented :) this is so beautiful 🤍🤍
3
MargaritaLove this concept so much
46
Emily MeyersThe best commerical omg
58
Lauren LaneI’m actually obsessed ✨✨
1
Aliza IsabelOkay but this anti-clean girl ad! 🔥
161
xotatianarosemost iconic thing i’ve ever seen 😍
161
Aubreei love this visual sm omg!!!!!!
29
Mikayla NogueiraWow...AMAZING
115
Aurora StA NEVERENDING MIDNIGHT SCRUUUUB!!!!! 🌈🌈🌈🌈🌈
1
EllieOMGGG PAUL N EMILYYY 😭💜💜
328
SorayaLove this so much!!!! 💗💗💗💗
2
ellie_gode16WE LOVED IT
caribeanqt928211Advertisement or not... great video 👏 loved it
1
thehydratedhunnyThis is sooo cute 🩷✨
sharamdharammBest commerical I’ve seen in a loooooong time, I LOVE this 🩷🩷✨✨✨
orianaofiaok😍😍😍
gena.makeupKILLER AD 👏🩷✨
lenaayatskivObsessed 👏👏👏👏
merekymirna😍😍😍
kuroakumatenshiY’all ate with this omg!!
beautywithdana296LOVE THIS SO MUCH ❤️😍
zaniahsimsthis was such a good ad
mitzihayes69I can’t wait to see what is coming next from Treehut 😍❤️
beautywithsavannahhhhThis was so satisfying 👏🔥
redhair_greeneyesBrilliant!!
cassisyalyssa_wait this is soooo cute
bridgetcpriceAwesome 🔥🔥
crystaldrocksxoLove this ❤️❤️❤️
Diandrathis was such a fun commericial. i feel like it’s been such a long time since we’ve had fun commercials
729
sarah_stivsAmazing!!!! 🤌💜
ravenheather08😍😍😍😍😍
aesthetic-tariWoww 😍
alwaysthinkofemilyThis is how it feels to get a new scrub
lifeofshade😍😍😍
reneeleegrecowow incredibly artistic, truthful, and a superb ending. Thank you
_valeriaanaisJUST WOOOOOWWWW ✨✨✨
actingout.bTHIS IS SO COOL!!
joselyne.effaTree hut has my heart
the iconic gingerSo iconic
_babygurlraia🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
la.palomasanchezThis is everything!!
Heather TurkThis was the MOMENT besties ✨✨✨
"What in the what?"
"Fun-first self-care"
"Tree Hut brings creators x uncontainable color to Super Bowl"
"A colorfully chaotic creator-led campaign"
"Tree Hut brings colorful chaos to the Super Bowl"
"This goopy ad redefines what a smear campaign can look like"
"...a community spectable that brings the energy of TikTok to broadcast television"