To Launch Diageo's Cocktail Collection,

we used the premium legacy of their spirit brands to position the ready-to-serve cocktails as a host's first step towards a legendary party.

A Collection of Content

Over a two day shoot we needed to capture enough footage to craft a :30 hero in addition to a :15 and :06 for the portfolio, Ketel One cocktails, Bulleit cocktails and Crown cocktails; all across the various specs of 16:9, 1:1, 4:5 and 9:16.

We did so by creating a modular spot, where in, we could swap in various cocktail and product shots that we captured in series across the collection.

The "Gift. Pour. Enjoy." holiday billboard at street level: Crown Royal Whisky Sour poured over ice beside a wrapped gift, The Cocktail CollectionThe "Gift. Pour. Enjoy." holiday billboard on a building: Bulleit Manhattan Cocktail poured into a coupe, The Cocktail Collection

The Cocktail Collection

With Sophia Roe

To gain additional credibiltiy with hosts we worked with influencers they were already turning to for inspiration, like celebrity chef Sophia Roe. Together we created 4 dinner party kits complete with tablecape necessities and recipes - each inspired by and matched to a signature cocktail.

We also threw a dinner party that celebrated the cocktails kits in epic proportions, capturing behind the scenes content that educated on the product through engaging storytelling.

Sophia Roe at the Crown Royal tableThe Crown Royal Whisky Sour tablescapeThe Old Fashioned tablescapeOld Fashioned table detailsThe Ketel One lemon tablescapeSophia Roe with the lemon treeCandle holder on the dinner tableThe espresso martini tablescapeA place card on the dinner tableEspresso martini detailsCrown Royal Whisky Sour poured at the partyCrown Royal table detailsOld Fashioned floralsLemon table details

Brand Assets

We built a brand ecosystem that was able to stand distinctly on it’s own and also in tandem with the spirit brands that exist within it. The brand design system worked across event collateral, in-store displays and out of home executions.

Vertical stacked logo with icons

The Cocktail Collection vertical stacked logo over the four cocktail icons

Vertical stacked logo

The Cocktail Collection vertical stacked logo

Horizontal stacked logo

The Cocktail Collection horizontal logo

Icons

The four cocktail icons: a rocks glass with a pick, a coupe, a martini glass with a twist, and a highball with citrus

Brandmark

The Cocktail Collection brandmark: “The” and “Coll.” around a rocks glass and a coupe

Brand patterns

Diamond lattice pattern with the four cocktail icons"Always the perfect pour." repeated in rows with the four cocktail iconsScattered cocktail icon pattern
A coupe glass on a Cocktail Collection napkin with the diamond lattice icon pattern
The espresso martini wall: coupes on shelves against a wall patterned with The Cocktail Collection wordmark and icons

Evergreen Work

The "Just Pour." poster in a subway car: Crown Royal Whisky Sour poured over ice, The Cocktail CollectionThe Cocktail Collection poster on a building: Ketel One Cosmopolitan and Crown Royal Whisky Sour poured into their glasses
A gold Cocktail Collection cocktail pick with an orange twist, on the icon-patterned tissue paper
The Cocktail Collection gift box, open: an embossed cream lid, a Ketel One Espresso Martini bottle, a sealed envelope, and a martini glass