#BringBackPricklyPear
A can of Shiner Prickly Pear with fans’ comments around it. willdmartin: All I want is a 12 pack of Prickly Pear again!!!! @shinerbeer bring it back, I will start a petition! #bringbackpricklypear. brookjay7: Release Prickly Pear … alone again. laurenro75: Boycotting Shiner until they bring back Prickly Pear! Prickly Pear! Prickly Pear! mrlong266: My baptism will be in Prickly Pear. Your keeping me from salvation @shinerbeer. Elizabeth Hannah: Please bring back Prickly Pear.

Prickly Pear is a seasonal beer beloved by many longtime Shiner drinkers.

In the years since it last left shelves, fans have been bombarding social media A yellow sign reading “We want Prickly Pear” with thousands of demands to bring it back.

Seven Prickly Pear fans drawn as cartoon characters beneath their profile photos: @thetylermints, @chucktaylor432, @marshallbme, @fryvrye66, @mrlong266, @10rudy10, @joemodii
Two cream T-shirts hanging in front of prickly pear cacti. The front reads “I brought back Shiner Prickly Pear. The drought is over.” The back reads “This has been a Shiner production” over the seven drawn fans and their comments.

We rewarded the countless fans that helped bring back the beer with limited-edition Prickly Pear merch

#BringBackPricklyPear

with an 81% increase in viewership this video more than doubled our typical engagement rate and is Shiner's highest performing instagram reel of all time.