Tree Hut
Uncontain Yourself
At Super Bowl 2026 we were tasked with introducing Tree Hut to a new audience while bringing their cult TikTok audience along for the ride.
We noticed the skincare category had become saturated with minimalist brands obsessed with self-optimization. So when crafting our story we leaned into Tree Hut's distinct differentiator: sensorial colorful product. Then we brought the script to life with Social Creators who had been with the brand since day one.
"What in the what?"
"Fun-first self-care"
"Tree Hut brings creators x uncontainable color to Super Bowl"
"A colorfully chaotic creator-led campaign"
"Tree Hut brings colorful chaos to the Super Bowl"
"This goopy ad redefines what a smear campaign can look like"
"...a community spectable that brings the energy of TikTok to broadcast television"
