At Super Bowl 2026 we were tasked with introducing Tree Hut to a new audience while bringing their cult TikTok audience along for the ride. 

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We noticed the skincare category had become saturated with minimalist brands obsessed with self-optimization. So when crafting our story we leaned into Tree Hut's distinct differentiator: sensorial colorful product. Then we brought the script to life with Social Creators who had been with the brand since day one.