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NIKE x LIL YACHTY
US FORCE 1
SMASH THE DROP
ACTIVATION
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LIL YACHTY & THE CONCRETE BOYS WERE DROPPING THIER FIRST EVER SNEAKER WITH NIKE, THE US FORCE 1.
INSPIRED BY EARLY 2000'S SNEAKER CULTURE AND THE MUSIC GROUPS' ETHOS OF GRIT, WE BUILT A DROP FROM THE GROUND UP.
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FIG .01
FIG .02
FIG .03
FIG .04
CONCRETE
CUSTOM BUILT
SHOE DISPLAYS
CONSTRUCTION
INSPIRED SIGNAGE AND CROWD CONTROL
COMPLEX CON
LIMITED RUN SHOES AND MERCH
HOLLOW BRICKS
DESIGNED TO
BREAK
CONCRETE
CUSTOM BUILT
LOGO DISPLAYS
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