To Launch Diageo's Cocktail Collection,
we used the premium legacy of their spirit brands to position the ready-to-serve cocktails as a host's first step towards a legendary party.
A Collection of Content
A Collection of Content
Over a two day shoot we needed to capture enough footage to craft a :30 hero in addition to a :15 and :06 for the portfolio, Ketel One cocktails, Bulleit cocktails and Crown cocktails; all across the various specs of 16:9, 1:1, 4:5 and 9:16.
We did so by creating a modular spot, where in, we could swap in various cocktail and product shots that we captured in series across the collection.
The Cocktail Collection
To gain additional credibiltiy with hosts we worked with influencers they were already turning to for inspiration, like celebrity chef Sophia Roe. Together we created 4 dinner party kits complete with tablecape necessities and recipes - each inspired by and matched to a signature cocktail.
We also threw a dinner party that celebrated the cocktails kits in epic proportions, capturing behind the scenes content that educated on the product through engaging storytelling.
Brand Assets
We built a brand ecosystem that was able to stand distinctly on it’s own and also in tandem with the spirit brands that exist within it. The brand design system worked across event collateral, in-store displays and out of home executions.
Evergreen Work
