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To launch Diageo’s Cocktail Collection, we used the premium legacy of their spirit brands to position the ready-to-serve cocktails as a host's first step towards a legendary party.
A Collection of Content
A Collection of Content
Over a two day shoot we needed to capture enough footage to craft a :30 hero in addition to a :15 and :06 for the portfolio, Ketel One cocktails, Bulleit cocktails and Crown cocktails; all across the various specs of 16:9, 1:1, 4:5 and 9:16.
We did so by creating a modular spot, where in, we could swap in various cocktail and product shots that we captured in series across the collection.
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